基于客户体验的航空业积分联盟品牌形象研究The Brand Image of Customer Loyalty Programs Partnerships in Aircraft Industry Based on Customer Experience
李纯青, 张 静, 曹 丽, 李松玲 国家自然科学基金支持
现代市场营销Vol.4 No.1, 全文下载: PDF HTML DOI:10.12677/MOM.2014.41002, January 24 2014
品牌依恋、品牌承诺、顾客忠诚之间关系的研究综述A Review of the Relationship between Brand Attachment, Brand Commitment and Customer Loyalty
罗佳佳
社会科学前沿Vol.7 No.4, 全文下载: PDF HTML XML DOI:10.12677/ASS.2018.74064, April 17 2018
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024
基于4R’s营销理论的成品油营销策略探析Analysis of Marketing Strategy of Oil Product based on 4R’s Theory
刘守德, 孙永风
现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011
地方性高校市场营销专业核心竞争力培养策略研究Research on the Training Strategy of Professional Core Competitiveness of Marketing in Local Colleges and Universities
李叔宁 科研立项经费支持
现代市场营销Vol.4 No.3, 全文下载: PDF HTML DOI:10.12677/MOM.2014.43008, September 26 2014
互联网+时代下“花西子”品牌营销策略分析Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era
薛瑞婵, 苏丽丽, 薛继锋
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022