“道”与“共享价值”对营销战略重点的再塑Readjusting the Focus of Marketing Strategy by Tao and Shared Value
马湘临, Alan Fish
现代管理Vol.9 No.5, 全文下载: PDF HTML XML DOI:10.12677/MM.2019.95075, October 8 2019
数字经济时代下电商平台营销策略的创新与变革The Innovation and Transformation of E-Commerce Marketing Strategies in the Digital Age
杨 萍
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441208, April 30 2025
虚拟形象在提升网络营销效果中的策略创新与应用研究Research on Strategic Innovation and Application of Virtual Image in Enhancing the Effectiveness of Internet Marketing
潘宇轩
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341360, November 8 2024
基于波特五力模型和4“P”营销理论的休闲食品营销策略优化研究——以电商品牌三只松鼠为例Research on Optimization of Leisure Food Marketing Strategy Based on Porter’s Five Forces Model and 4 “P” Marketing Theory—Taking the E-Commerce Brand Three Squirrels as an Example
郭 菲
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143740, March 17 2025
小牛电动车的营销策略研究Research on Marketing Strategies for Xiaoniu Electric Vehicles
付碧芸
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142541, February 17 2025
旺苍县加快实施创新驱动发展战略的对策研究Study on the Countermeasure of Accelerating the Implementation of Innovation-Driven Development Strategy in Wangcang County
覃 艳
可持续发展Vol.9 No.4, 全文下载: PDF HTML XML DOI:10.12677/SD.2019.94070, September 25 2019