互联网+时代下“花西子”品牌营销策略分析Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era
薛瑞婵, 苏丽丽, 薛继锋
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022
基于消费者的动漫品牌资产模型的构建与实证研究Construction and Empirical Research of Consumer-Based Animation Brand Equity Model
卢艳桥, 曹淑艳 科研立项经费支持
服务科学和管理Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/SSEM.2021.104013, July 15 2021
公益直播中品牌形象塑造与营销策略研究——以蚂蚁森林抖音直播间为例Study on Brand Image Shaping and Marketing Strategy in Public Welfare Live Streaming—Taking Ant Forest TikTok Live Streaming as an Example
姜圆圆
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152020, April 30 2025
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024
品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
“行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth
张雨青
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144019, November 26 2024