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基于波特五力模型和4“P”营销理论的休闲食品营销策略优化研究——以电商品牌三只松鼠为例Research on Optimization of Leisure Food Marketing Strategy Based on Porter’s Five Forces Model and 4 “P” Marketing Theory—Taking the E-Commerce Brand Three Squirrels as an Example
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电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143740, March 17 2025
ESG表现、融资约束和电商企业绩效ESG Performance, Financing Constraints and E-Commerce Firm Performance
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电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341547, November 18 2024
电子商务公司社会责任的履行与缺失研究Research on the Fulfillment and Deficiency of Social Responsibility of E-Commerce Companies
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电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132191, May 17 2024
我国电商企业经营绩效评价研究——以苏宁易购为例Research on the Evaluation of Business Performance of E-Commerce Enterprises in China—Taking Suning.com as an Example
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电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133793, August 12 2024
以转型升级为导向的电商企业并购绩效研究——以京东集团为例A Study on the M&A Performance of E-Commerce Enterprises Oriented to Transformation and Upgrading—A Case Study of JD
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电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441114, April 27 2025