社交平台KOL营销对消费者行为的影响与优化研究A Study on the Impact and Optimization of KOL Marketing on Consumer Behavior in Social Media Platforms
程雨轩
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143814, March 26 2025
不同社交媒体的舆情比较研究：以“胖猫事件”为例A Comparative Study of Public Opinion on Different Social Media Platforms: The Case of the “Fat Cat Incident”
郭军巧, 钱 颖 科研立项经费支持
运筹与模糊学Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/orf.2024.145487, October 22 2024
主流媒体利用社交平台提升传播力与经营力的对策分析Analysis of Strategies for Mainstream Media to Enhance Communication and Business Power through Social Platforms
孙锦铭
新闻传播科学Vol.12 No.4, 全文下载: PDF XML DOI:10.12677/jc.2024.124147, August 2 2024
小米SU7上市初期视频社交平台用户关注分析——基于抖音平台的热门视频及评论数据Analysis of User Engagement on Video Social Media Platforms during the Early Launch of Xiaomi SU7 —Based on Popular Videos and Comment Data from Douyin Platform
何 祥
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341755, November 27 2024
“电商 + 实体经济”融合新态势下二手书电商平台的生存与发展——以“多抓鱼”为例The Survival and Development of Second-Hand Book E-Commerce Platforms under the New Trend of “E-Commerce + Real Economy” Integration—Taking “Duozhuayu” as an Example
张彤榕
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341359, November 8 2024
社交媒体视域下的品牌形象塑造——基于小米与Vivo的比较研究Brand Image Building in Social Media Perspective—A Comparative Study of Xiaomi and Vivo
王佩波, 涂剑波 科研立项经费支持
商业全球化Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/BGlo.2024.121002, January 15 2024