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品牌老化下的营销创新研究
On Marketing Innovation of Brand Aging

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商业全球化Vol.1 No.1, 全文下载: PDF HTML XML DOI:10.12677/bglo.2013.11001, July 17 2013

传统梅文化元素在梅见品牌包装设计中的应用
The Application of Traditional Plum Blossom Culture Elements in the Packaging Design of the Meijian Brand

舒 波   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144016, November 12 2024

服装品牌社群体验对消费者重复购买意愿的影响
The Impact of Clothing Brand Community Experience on Consumers’ Willingness to Repeat Purchase

周秋子, 刘春红   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144012, November 6 2024

眼镜行业老字号品牌创新策略研究——以茂昌眼镜为例
Research on Innovation Strategies for Time-Honored Brands in the Eyewear Industry —A Case Study of Maochang Glasses

刘云霞, 倪海郡   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151012, February 25 2025

品牌拟人化类型与消费者孤独感及其交互效应对品牌钟爱的影响
The Influence of Brand Anthropomorphism Types, Consumer Loneliness and Their Interaction Effect on Brand Love

翟宁馨, 李 宏   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151004, February 17 2025

诺丁斯伦理视角下Jellycat品牌营销策略的情感价值创造
Emotional Value Creation of Jellycat Brand Marketing Strategy from the Perspective of Noddings Ethics

刘 沁   

电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142660, February 28 2025