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宋志鹏, 张兆同. ERG理论研究[J]. 现代商业, 2009(3): 88-99.

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  • 标题: 助人为乐及其动因探析Helping for Joy and Its Motives Analysis

    作者: 李万县

    关键字: 助人为乐, 动因, ERG理论Helping for Joy, Motivation, ERG Theory

    期刊名称: 《Advances in Social Sciences》, Vol.5 No.3, 2016-07-13

    摘要: “助人为乐”一词在我国妇孺皆知,并为社会广泛推崇,但对其背后的文化根源和理论价值却少有探究。本文对助人为乐的概念解析和行为动因的探讨结论表明:助人为乐,作为一个成语不仅引领了社会风尚,而且它是中华文化在助人行为上的独创,而且言简意赅的揭示了利他行为的内在机理,具有丰富的理论意义。 The term “Helping for joy” is well known to all Chinese and it is highly appreciated. However, there are fewer studies on its culture root reasons and its theoretical values. Analysis on its concept and motivations demonstrates that the term of helping for joy not only has led the social fashion, but also is a unique creation of Chinese culture, and also it simply discloses the mechanism of altruistic behavior and the rich theoretical implications.