标题:
从陆军下士死亡案看对台宣传的微内容效应The Micro-Content Effect of Propaganda to Taiwan in the Army Corporal Death Case
作者:
张杰
关键字:
对台宣传, 微内容, 话语碎片, 聚合, 扩散The Propaganda to Taiwan; Micro-Content; Discourse Fragments; Polymerization; Diffusion
期刊名称:
《Journalism and Communications》, Vol.1 No.3, 2014-08-26
摘要:
本文通过观察研究“台湾陆军下士死亡案”舆论事件发现其背后的微内容效应，碎片化的背后存在着聚合、扩散的法则，这对于我军加强对台宣传具有十分重要的意义。对台宣传要充分运用微内容的战略价值，了解微内容的形成原因及其构成，发现话语碎片的意义，利用好聚合和扩散法则，这样才能适应新媒体时代发展的需要，才能在对台宣传中把握先机，为我国的和平统一大业创造有利的舆论环境。In this paper, there exists a micro-content effect in the “Taiwan army corporal death case” media events. By studying into it, polymerization and diffusion law of information communication can be found even more valuable behind discourse fragments. It is of great meaning for our army to strengthen the propaganda to Taiwan. In case to make full use of the strategic value of micro content during propaganda to Taiwan, we should have a good knowledge of the formation and composition of micro content, discover the significance of fragments, learn to use the aggregation and diffusion law, so as to meet the needs of the age of new media development, to grasp the opportunities in the propaganda to Taiwan, and create a favorable public opinion environment for the peaceful reunification of our country.