标题:
群体性事件网络舆情的预警机制研究Early Warning Mechanism Research of Network Public Opinion on Mass Incidents
作者:
缪金祥
关键字:
环境群体性事件, 网络舆情, 预警, 机制研究Environment of Mass Incidents, the Network Public Opinion, Early Warning, Mechanism Research
期刊名称:
《Journalism and Communications》, Vol.2 No.3, 2014-09-23
摘要:
网络舆情对环境群体性事件的发生有重要的影响。环境群体性事件中的网络舆情主要有传播速度快、范围广、影响大、呈现非理性化、情绪化倾向等特征，伴随着谣言扩散的同时还具有动态性、表层性的特征。网上舆情控制工作，要讲究方式方法，应依照“主动介入、慎重操作、严肃对待”的策略，采取公开与隐蔽、谋略与技术相结合的方法，化解与转移网上热点与敏感问题，有效干扰、阻止、压制和反制网上出现的恶意炒作，维护健康的网络舆论环境。The network public opinion has important influence on the occurrence of environmental mass in-cidents. The network public opinion in environmental mass incidents mainly has the characteristics of fast speed, wide range, large influence, and presents the non-rational and emotional tendencies, accompanied by the spread of rumors and at the same time dynamic and superficial characteristics. Online public opinion control work, should pay attention to methods, in accordance with the “active intervention, prudent operation, seriously treat” strategy, to take public and hidden strategy and combination of the technology and strategy, dissolving and transferring online hot and sensitive issues. Then we can interfere, prevent, suppress and counter online malicious hype effectively, maintaining a healthy network public opinion environment.