标题:
考虑战略顾客行为的人造板三级绿色供应链协调研究Coordination Mechanism for Three-Stage Green Supply Chain of Wood-Based Panel in the Presence of Strategic Consumer’s Behavior
作者:
陈志松
关键字:
战略顾客行为, 人造板, 三级绿色供应链, 协调Strategic Consumer’s Behavior, Wood-Based Panel, Three-Stage Green Supply Chain, Coordination
期刊名称:
《Service Science and Management》, Vol.5 No.2, 2016-03-30
摘要:
当前，我国人造板产业落后产能过剩，资源浪费和环境污染严重，上下游企业之间缺乏有效的合作和协调机制，同时，战略顾客行为对于人造板上下游企业的协调运营决策有着重要的影响。本文结合我国人造板产业实际，界定了人造板三级绿色供应链系统；在增值税即征即退和环境税政策引导下，分别构建了战略顾客行为下的人造板三级绿色供应链收益分享–成本分担契约协调模型和传统人造板绿色供应链收益分享–成本分担契约协调模型，并进行了对比数值分析。研究结果表明：1) 有“门槛”的增值税即征即退补贴的政策以及征收环境税的政策，使得人造板企业有经济动因积极开展绿色供应链管理改进，提高资源能源利用率，提高企业综合运营绩效和竞争能力。2) 无论是传统人造板供应链视角还是人造板绿色供应链视角，收益分享–成本分担契约均可以实现战略顾客行为下人造板三级绿色供应链协调运营，且绿色供应链视角下的人造板供应链及其成员最优利润高于传统供应链视角，人造板供应链及其成员有经济动因实施绿色供应链管理改进。3) 强化地板产品促销价格的高低影响到人造板绿色供应链的优化决策和运营绩效，制定一个较低的促销价格，有利于提高人造板绿色供应链及其成员的绩效。4) 通过自建经济林场、选用经济型枝桠材等措施有效保障枝桠材供应，强化技术研发和工艺流程改进，促进资源能源回收和循环利用，有助于提高人造板绿色供应链的运营绩效。
Currently, China’s wood-based-panel (WBP) industry is faced with backward overcapacity, waste of resources, environmental pollution, with slow growth of downstream product demand and relative shortage of upstream branch-wood supply. Obviously, the development of the upstream does not match with the downstream in the WBP supply chain, and lack of efficient cooperation and coordination. Besides, strategic consumer’s behavior has an important impact on the coordination decision for the upstream and downstream of WBP enterprises. Considering the practice of WBP industry, WBP three-stage green supply chain system with one branch-wood supplier, one WBP manufacturer and one WBP processor is defined; further, under the policy guidance of value- added tax refund and environmental tax collection, the coordination models of WBP three-stage green supply chain and traditional WBP three-stage supply chain, considering the strategic consumer’s behavior, are respectively built via revenue sharing-cost allocation contract, finally, the comparative numerical analysis is carried out. The results show that: 1) The policy of value-added tax refund with threshold and environmental tax collection makes WBP enterprises have econo- mical motivation to implement green supply chain improvement, improving the efficiency of re- sources and energy, and improving the overall performance and competitiveness. 2) No matter under the perspective of traditional WBP supply chain or under the perspective of WBP green supply chain, revenue sharing-cost allocation contract can achieve coordination operations of WBP three-stage green supply chain, considering strategic consumer’s behavior; besides, the optimal profits of WBP supply chain and its members under the perspective of green supply chain are higher than that under the perspective of traditional supply chain. WBP supply chain and its members have economic incentives to implement green supply chain improvements. 3) The pro- motion price of laminate flooring products affects the decision-making and operational perfor- mance of WBP green supply chain, to make a low promotional price is beneficial for improving the performance of WBP green supply chain and its members. 4) Self-construction of the economic forest farm and the choice of economical branch-wood can effectively guarantee the branch-wood supply, enhancing technology development and process improvement can effectively promote the recovery and recycling of resource and energy, which is beneficial for improving the operational performance of the whole WBP supply chain.