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● Thomke, S. and Hippel, V. (2002) Customers as Innova-tors: A New Way to Create V...
● Grönroos, C. (2012) Conceptualising Value Co-Creation: A Journey to 1970s and Ba...
● Cova, B. and Salle, R. (2008) Co-Creating Value with Customer Network Actors. In...
● Hakansson, H. and Prenkert, F. (2004) Exploring the Exchange Concept in Marketin...
● Gummesson, E. and Mele, C. (2010) Marketing as Value Co-Creation through Network...
● Heinonen, K., Strandvik, T., Mickelsson, K.J., Edvardsson, B., Sundström, E. and...
● Grönroos, C. and Ravald, A. (2011) Service Business Logic: Implications for Valu...
● Payne, A.F., Storbacka, K. and Frow, P. (2008) Managing the Co-Creation of Value...
● Mustak, M., Jaakkola, E. and Halinen, A. (2013) Customer Participation and Value...
● Vargo, S.L. (2011) Market Systems, Stakeholders and Value Propositions: Toward a...
● 李雷, 简兆权, 张鲁艳. 服务主导逻辑产生的原因、核心观点探析与未来研究展望[J]. 外国经济与管理, 2013, 35(4): 2-12.
● Chan, K.W., Yim, C.K. and Lam, S.K. (2010) Is Customer Participation in Value Cr...
● Auh, S., Bell, S.J., McLeod, C.S. and Shih, E. (2007) Co-Production and Customer...
● Vargo, S.L. and Lusch, R.F. (2004) Evolving to a New Do-minant Logic for Marketi...
● Doorn, V.J., Lemon, K.N., Vikas, M., Nass, S., Pick, D., Pirner, P. and Verhoef,...
● Strandvik, T., Holmlund, M. and Edvardsson, B. (2012) Customer Needing: A Challe...
● Sheth, J.N. and Uslay, C. (2007) Implications of the Revised Definition of Marke...
● Manuela, V.V., Camacho, M.A.R. and Francisco, J.C. (2013) The Value Co-Creation ...
● Guenzi, P. and Troilo, P. (2007) The Joint Contribution of Marketing and Sales t...
● Nordin, F. and Kowalkowski, C. (2010) Solutions Offerings: A Critical Review and...
● Grönroos, C. (2008) Service Logic Revisited: Who Creates Value? And Who Co-Creat...
● Vargo, S.L. and Lusch, R.F. (2008) Service Dominant Logic: Continuing the Evolut...
● Helkkula, A., Kelleher, C. and Pihlström, M. (2012) Charac-terizing Value as an ...
● Heinonen, K. and Strandvik, T. (2009) Monitoring Value-in-Use of E-Service. Jour...
● Epp, A.M. and Price, L.L. (2011) Designing Solutions around Customer Network Ide...
● Edvardsson, B., Tronvoll, B. and Gruber, T. (2011) Expanding Under-standing of S...
● Zeithaml, V.A. (1988) Consumer Perception of Price, Quality and Value: A Means-E...
● Gutman, J. (1982) A Means-End Chain Model Based on Consumer Categorization Proce...
● Sánchez-Fernández, R. and Iniesta-Bonilla, Á.M. (2007) The Concept of Perceived ...
● Carú, A. and Cova, B. (2003) Revisiting Consumption Experience: A More Humble bu...

● Thomke, S. and Hippel, V. (2002) Customers as Innova-tors: A New Way to Create V...

● Grönroos, C. (2012) Conceptualising Value Co-Creation: A Journey to 1970s and Ba...

● Cova, B. and Salle, R. (2008) Co-Creating Value with Customer Network Actors. In...

● Hakansson, H. and Prenkert, F. (2004) Exploring the Exchange Concept in Marketin...

● Gummesson, E. and Mele, C. (2010) Marketing as Value Co-Creation through Network...

● Heinonen, K., Strandvik, T., Mickelsson, K.J., Edvardsson, B., Sundström, E. and...

● Grönroos, C. and Ravald, A. (2011) Service Business Logic: Implications for Valu...

● Payne, A.F., Storbacka, K. and Frow, P. (2008) Managing the Co-Creation of Value...

● Mustak, M., Jaakkola, E. and Halinen, A. (2013) Customer Participation and Value...

● Vargo, S.L. (2011) Market Systems, Stakeholders and Value Propositions: Toward a...

● 李雷, 简兆权, 张鲁艳. 服务主导逻辑产生的原因、核心观点探析与未来研究展望[J]. 外国经济与管理, 2013, 35(4): 2-12.

● Chan, K.W., Yim, C.K. and Lam, S.K. (2010) Is Customer Participation in Value Cr...