科学研究出版的参考

学术期刊

在线客服：
对外合作：

联系：400-6379-560
feedback@hanspub.org

客服号

人工客服，稿件咨询

公众号

科技成果分享

● Brehm, J.W. and Brehm, S.S. (1981) Psychological reactance: A theory of freedom ...
● Miller, S.E. (1996) Civilizing cyberspace: Policy, power, and the information su...
● Duff, B.R.L. and Faber, R. (2011) Missing the mark: Advertising avoidance and di...
● Bellamy, R.V. and Walker, J.R. (1996) Television and the remote control: Grazing...
● Heeter, C. and Greenberg, B.S. (1985) Profiling the zappers. Journal of Advertis...
● Lutz, R.J. and Mackenzie, S.B. (1989) An empirical examination of structural ant...
● Clancey, M. (1994) The television audience examined. Journal of Advertising Rese...
● Abernethy, A.M. (1991) Television exposure: Programs vs. advertising. Journal of...
● Wendy, W.M. (2006) A field experiment to assess the interruption effect of pop-u...
● Janiszewski, C. (1998) The influence of display characteristics on visual explor...
● Kes, Y. (2011) Current approach in e-advertisement. International Journal of Bus...
● Ducoffe, R.H. (1996) Advertising value and advertising on the web. Journal of Ad...
● Aronson, B. and Zeff, R. (2000) Advertising on the internet. John Wiley & Sons, ...
● Keller, K.L. and Kotler, P. (2011) Marketing management. 14th Global Edition, Pr...
● Toms, E.G. (1999) What motivates the browser? In: Wilson, T.D. and Allen, D.K., ...
● Chen, Q. and Wells, W.D. (1999) Attitude toward the site. Journal of Advertising...
● Ha, L. (1996) Advertising clutter in consumer magazines: Dimensions and effects....
● Edwards, S.M., Lee, J.-H. and Li, H. (2002) Measuring the intrusiveness of adver...
● Bauer, R.A. and Greyser, S.A. (1968) Advertising in American: The consumer view....
● Burke, R.R. and Srull, T.K. (1988) Competitive interference and consumer memory ...
● Elliott, M.T. and Speck, P.S. (1997) Predictors of advertising avoidance in prin...
● Edwards, S.M., Li, H. and Lee, J.H. (2002) Forced exposure and psychological rea...
● Ducoffe, R.H., Gao, Y. and Koufaris, M. (2004) An experimental study of the effe...
● Burns, K.S. and Lutz, R.J. (2006) The function of format: Consumer responses to ...
● Everaed, A., Galletta, D.F., Mccoy, S. and Polak, P. (2007) The effects of onlin...
● Chatterjee, P. (2008) Are unclicked ads wasted? Journal of Electronic Commerce R...
● Benway, P.J. (1999) Banner blindness: What searching users notice and do not not...
● Benway, P.J. (1998) Banner blindness: The irony of attention grabbing on the Wor...
● Chatterjee, P. (2001) Beyond CPMs and clickthroughs: Understanding consumer inte...
● Dreze, X. and Hussherr, F. (2003) Internet adver-tising: Is anybody watching? Jo...

● Brehm, J.W. and Brehm, S.S. (1981) Psychological reactance: A theory of freedom ...

● Miller, S.E. (1996) Civilizing cyberspace: Policy, power, and the information su...

● Duff, B.R.L. and Faber, R. (2011) Missing the mark: Advertising avoidance and di...

● Bellamy, R.V. and Walker, J.R. (1996) Television and the remote control: Grazing...

● Heeter, C. and Greenberg, B.S. (1985) Profiling the zappers. Journal of Advertis...

● Lutz, R.J. and Mackenzie, S.B. (1989) An empirical examination of structural ant...

● Clancey, M. (1994) The television audience examined. Journal of Advertising Rese...

● Abernethy, A.M. (1991) Television exposure: Programs vs. advertising. Journal of...

● Wendy, W.M. (2006) A field experiment to assess the interruption effect of pop-u...

● Janiszewski, C. (1998) The influence of display characteristics on visual explor...

● Kes, Y. (2011) Current approach in e-advertisement. International Journal of Bus...

● Ducoffe, R.H. (1996) Advertising value and advertising on the web. Journal of Ad...