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● Sachdev, P.S., McBride, R., Loo, C., et al. (2002) Efects of different equencies...
● Padberg, F., Goldstein-Muller, B., Zwanzger, P., et al. (2003) Prefrontal cortex...
● 卢旺盛, 田增民 (2008) 经颅磁刺激在神经系统疾病中的应用. 海军总医院学报, 21, 226-229．
● Fitzgerald, P.B., Hoy, K., Daskalakis, Z.J., et al. (2009) Arandomized trial of ...
● Castaneda, A.E., Tuulio-Henriksson, A., Marttunen, M., et al. (2008) A review on...
● 周东丰 (2007) 精神病学. 中华医学会电子音像出版社, 北京, 79-80.
● Peattie, S. (2003) Applying sales promotion competitions to nonprofit contexts. ...
● Nair, S.K. and Tarasewich, P. (2003) A model and solution method for multi-perio...
● Chandon, P., Wansink, B. and Laurent, G. (2000) A benefit congruency framework o...
● Szybillo, G.J. and Jacoby, J. (1974) Intrinsic versus extrinsic cues as determin...
● Urbany, J.E., Bearden, W.O. and Weilbaker, D.C. (1988) The effect of plausible a...
● Monroe, K.B. and Krishnan, R. (1985) The effect of price on subjective product e...
● Lichtenstein, D.R. and Bearden, W.O. (1989) Contextual inferences on perceptions...
● Dodds, W.B., Monroe, K.B. and Grewal, D. (1991) Effects of price, brand, and sto...
● Grewal, D., Monroe, K.B. and Krishnan, R. (1998) The effects of price-comparison...
● Gourville, J.T. (1995) Pennies a day: Increasing consumer compliance through tem...
● Price, P.C. (1994) Installment framing: The mental aggregation and disaggregatio...
● Lemon, K.N. and Nowlis, S.M. (2002) Developing synergies between promotions and ...
● Thaler, R. (1985) Mental accounting and consumer choice. Marketing Science, 4, 1...
● Kahneman, D. and Tversky, A. (1979) Prospect theory: An analysis of decision und...
● Buchan, N.R., Croson, R.T.A. and Johnson, E.J. (2004) When do fair beliefs influ...
● Erdem, T., Mayhew, G. and Sun, B. (2001) Understanding reference-price shoppers:...
● Lim, R.G. and Carnevale, P.J. (1995) Influencing mediator behavior through barga...
● Xia, L., Monroe, K.B. and Cox, J.L. (2004) The price is unfair! A conceptual fra...
● Van den Bos, K., Peters, S.L., Bobocel, D.R. and Ybema, J.F. (2006) On preferenc...
● Monroe, K.B. (1990) Pricing: Making profitable decisions. 2nd Edition, McGraw-Hi...
● Zeithaml, V.A. (1988) Consumer perceptions of price, quality, and value: A means...
● Lehmann, D. (1998) Consumer reactions to variety: Too much of a good thing? Jour...
● Winer, R.S. (2001) A framework for customer relationship management. California ...
● 谭玉华, 马跃新 (2013) 马氏体新形态学. 冶金工业出版社, 北京, 26-27.

● Sachdev, P.S., McBride, R., Loo, C., et al. (2002) Efects of different equencies...

● Padberg, F., Goldstein-Muller, B., Zwanzger, P., et al. (2003) Prefrontal cortex...

● 卢旺盛, 田增民 (2008) 经颅磁刺激在神经系统疾病中的应用. 海军总医院学报, 21, 226-229．

● Fitzgerald, P.B., Hoy, K., Daskalakis, Z.J., et al. (2009) Arandomized trial of ...

● Castaneda, A.E., Tuulio-Henriksson, A., Marttunen, M., et al. (2008) A review on...

● 周东丰 (2007) 精神病学. 中华医学会电子音像出版社, 北京, 79-80.

● Peattie, S. (2003) Applying sales promotion competitions to nonprofit contexts. ...

● Nair, S.K. and Tarasewich, P. (2003) A model and solution method for multi-perio...

● Chandon, P., Wansink, B. and Laurent, G. (2000) A benefit congruency framework o...

● Szybillo, G.J. and Jacoby, J. (1974) Intrinsic versus extrinsic cues as determin...

● Urbany, J.E., Bearden, W.O. and Weilbaker, D.C. (1988) The effect of plausible a...

● Monroe, K.B. and Krishnan, R. (1985) The effect of price on subjective product e...