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● Abdul-Ghani, E., Hyde, K.F. and Marshall, R. (2011) Emic and Etic Interpretation...
● Li, Z.G. and Dant, R.P. (1997) An Exploratory Study of Ex-clusive Dealing in Cha...
● Wang, H., Chung, J.E., Park, N., McLaughlin, M.L. and Fulk, J. (2012) Understand...
● Hennig-Thurau, T., Gwinner, K.P., Walsh, G. and Gremler, D.D. (2004) Elec-tronic...
● Pahnila, S. and Warsta, J. (2011) Social Identification in Online Game Communiti...
● Kuo, Y.F. and Feng, L.H. (2013) Relationships among Community Interaction Char-a...
● 周志民. 基于品牌社群的消费价值研究[J]. 中国工业经济, 2005(2): 103-109.
● 金立印. 虚拟品牌社群的价值维度对成员社群意识、忠诚度及行为倾向的影响[J]. 管理科学, 2007, 20(2): 36-45.
● Moliner, M.A., Sánchez, J. and Rodríguez, R.M. and Cal-larisa, L. (2007) Perceiv...
● Sanchez, J., MCallarisa, L., Rodriguez, R.M. and Moliner, M.A. (2006) Perceived ...
● Sweeney, J.C. and Soutar, G.N. (2001) Consumer Perceived Value: The Development ...
● Woodruff, R.B. (1997) Customer Value: The Next Source for Competitive Advantage....
● Holbrook, M.B. (1994) Chap. 2. The Nature of Customer Value: An Axiology of Serv...
● Higgins, E.T. and Scholer, A.A. (2009) Engaging the Consumer: The Science and Ar...
● Gupta, S. and Lehmann, D.R. (2006) Customer Lifetime Value and Firm Valuation. J...
● Algesheimer, R., Dholakia, U.M. and Herrmann, A. (2005) The Social Influence of ...
● Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T. and Tillmanns, S. ...
● Singh, A., Kumar, B. and Singh, V.K. (2010) Customer Engagement: New Key Metric ...
● Hollebeek, L.D. (2011) Demystifying Customer Brand Engagement: Exploring the Loy...
● Wei, W., Miao, L. and Huang, Z.J. (2013) Customer Engagement Behaviors and Hotel...
● 韩小芸, 袁静. 酒店社会资本、顾客契合及品牌资产关系研究[J]. 中大管理研究, 2013, 8(3): 101-118.
● Kahn, W.A. (1990) Psychological Conditions of Personal Engagement and Disengagem...
● Chan, T.K.H., Zheng, X., Cheung, C.M.K., Lee, M.K.O. and Lee, Z.W.Y. (2014) Ante...
● Hollebeek, L.D. (2013) The Customer Engagement Value Interface: An Exploratory I...
● 韩小芸, 余策政. 顾客契合: 个人心理影响因素及对顾客忠诚感的影响[J]. 营销科学学报, 2013, 9(2): 99-110.
● Mira, A., Kimiagary, R., Panahandeh, A.H., et al. (2014) The Effect of Customer ...
● Chrysochou, P. and Malciute, J. (2013) Customer Brand En-gagement on Online Soci...
● Gummerus, J., Liljander, V., Weman, E. and Pihlström, M. (2012) Customer Engagem...
● Vivek, S.D. (2009) A Scale of Consumer Engagement (Tusca-loosa). Ph.D. Thesis, T...
● Bolton, R.N. (2011) Customer Engagement: Opportunities and Challenges for Organi...

● Abdul-Ghani, E., Hyde, K.F. and Marshall, R. (2011) Emic and Etic Interpretation...

● Li, Z.G. and Dant, R.P. (1997) An Exploratory Study of Ex-clusive Dealing in Cha...

● Wang, H., Chung, J.E., Park, N., McLaughlin, M.L. and Fulk, J. (2012) Understand...

● Hennig-Thurau, T., Gwinner, K.P., Walsh, G. and Gremler, D.D. (2004) Elec-tronic...

● Pahnila, S. and Warsta, J. (2011) Social Identification in Online Game Communiti...

● Kuo, Y.F. and Feng, L.H. (2013) Relationships among Community Interaction Char-a...

● 周志民. 基于品牌社群的消费价值研究[J]. 中国工业经济, 2005(2): 103-109.

● 金立印. 虚拟品牌社群的价值维度对成员社群意识、忠诚度及行为倾向的影响[J]. 管理科学, 2007, 20(2): 36-45.

● Moliner, M.A., Sánchez, J. and Rodríguez, R.M. and Cal-larisa, L. (2007) Perceiv...

● Sanchez, J., MCallarisa, L., Rodriguez, R.M. and Moliner, M.A. (2006) Perceived ...

● Sweeney, J.C. and Soutar, G.N. (2001) Consumer Perceived Value: The Development ...

● Woodruff, R.B. (1997) Customer Value: The Next Source for Competitive Advantage....