Hennig-Thurau, T., Gwinner, K.P., Walsh, G., et al. (2004). Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? Journal of Interactive Marketing, 18, 38- 52.

品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系
Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing

何昊旸, 胡 淳   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024

为何消费者会再次发出鼠碑
Why Do Consumers Initiate Re-Word-of-Mouth

刘琰, 董大海    国家自然科学基金支持

现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013

塔斯汀的口碑营销研究
Research on Tastien’s Word of Mouth Marketing

罗鸿雨   

电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133575, July 31 2024

基于社会化媒体的口碑营销对消费者行为的影响研究
Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media

安文潞   

现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021

互动仪式链视角下的国产新能源汽车社群口碑信息研究
A Study on the Word-of-Mouth Information of Domestic New Energy Vehicle Communities from the Perspective of Interaction Ritual Chains

莫伟聪, 胡万万, 黄 龙   

数据挖掘Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/hjdm.2025.151006, January 20 2025

服装社交电商网络口碑对消费者购买意愿的影响
The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention

赵茂林, 曲洪建   

运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023