Jalkala, A. and Salminen, R.T. (2010) Practices and functions of customer reference marketing-leveraging customer reference as marketing assets. Industrial Marketing Management, 39, 975-985.

供应商能力营销的方式—基于客户推荐的视角
How Suppliers Marketing Their Competence to Customers—From the Perspective of Customer Reference

刘石兰, 叶 娜    国家科技经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52003, May 19 2015

内容创意与用户导向——小米公司抖音短视频内容营销策略探析
Creative and Customer-Driven Content—Analysis of Marketing Strategy with the Example of Xiaomi’s Short Video Content on Douyin

陶可可   

现代市场营销Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.104011, November 10 2020

九阳直播营销的客户关系管理研究
Research on Customer Relationship Management of Jiuyang Live Marketing

翟 珊   

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141303, January 20 2025

顾客为何用脚投票？——心理契约违背角度
Why does Customer Vote with Feet?—The Perspective of Psychological Contract Violation

阳 林, 朱丽叶, 王丽婷, 伍丽娟    国家自然科学基金支持

现代市场营销Vol.11 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.112003, May 20 2021

公益直播中品牌形象塑造与营销策略研究——以蚂蚁森林抖音直播间为例
Study on Brand Image Shaping and Marketing Strategy in Public Welfare Live Streaming—Taking Ant Forest TikTok Live Streaming as an Example

姜圆圆   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152020, April 30 2025

商业银行数字化营销的探索与困境突破
Exploration and Breakthroughs in Digital Marketing for Commercial Banks

白晶莹   

现代市场营销Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mom.2024.143009, August 16 2024