基于4I理论的Jellycat品牌营销策略分析Analysis of Jellycat’s Brand Marketing Strategy Based on the 4I Theory
刘若楠
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441020, April 22 2025
基于4I理论的盲盒经济营销策略分析Blind Box Economic Marketing Strategy Analysis Based on 4I Theory
卜怡君
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133801, August 12 2024
微营销时代的品牌营销决策指标测评构建及实证研究The Construction and Empirical Research of Brand Marketing Decision Index Evaluation in Micro-Marketing Era
韦 恒, 柴方营, 丛丹阳 科研立项经费支持
电子商务评论Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2020.92005, May 8 2020
4I理论下小红书内容营销的编码策略——以美妆笔记为例The Encoding Strategy of rednote Content Marketing under 4I Theory—A Case Study of Beauty Notes
韩伟娟
电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451364, May 16 2025
4I理论视阈下小红书平台隐性广告营销策略设计——以小红书“美妆类”笔记为例Design of Implicit Advertising Marketing Strategy for Xiaohongshu Platform from the Perspective of 4I Theory—Taking the “Beauty” Notes on Xiaohongshu as an Example
郭瑞淇
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341401, November 11 2024
基于4I理论的东方甄选直播平台的营销路径分析Analysis of Marketing Path of East Buy Live-Streaming Platform Based on 4I Theory
夏 婷
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141014, December 31 2024