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消费者–品牌关系隔离的研究述评
Research Review of Consumer-Brand Relationship Detachment

潘友仙, 黄文强    科研立项经费支持

现代市场营销Vol.7 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.72008, May 31 2017

感觉还是知觉—影响消费者购买行为的心理因素辨析
Feeling or Perception—Analysis of the Psychological Factors Influence Consumer Buying Behavior

徐晓鹰   

现代市场营销Vol.3 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.31001, March 1 2013

汽车品牌来源国效应的初探
The Research on the Country of Origin Effect in the Automotive Brand

张翼飞   

现代市场营销Vol.4 No.4, 全文下载: PDF HTML DOI:10.12677/MOM.2014.44009, October 27 2014

品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究
Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets

裘晓东, 刘汝聪, 甘沁凡, 韩旭童   

现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014

消费心理学视域下奶茶品牌社群营销策略探析
Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology

刘承润   

心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024

品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系
Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing

何昊旸, 胡 淳   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024