理论与应用：精准营销研究述评与展望Theory and Application: Research Review and Prospect of Accurate Marketing
付小文, 陈英葵 科研立项经费支持
现代市场营销Vol.7 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.73009, August 16 2017
移动营销研究综述Research Review on Mobile Marketing
郭 鹏, 曹 薇
电子商务评论Vol.4 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2015.42005, July 14 2015
顾客感知价值视角下电商平台个性化推荐系统优化研究Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value
郭耀天
现代市场营销Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.122005, May 31 2022
跨界产品整合度对品牌联合评价的影响研究Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation
李 雪
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024
声誉资本驱动的企业社会责任价值创造：基于消费者响应的试验研究Value Creation of Corporate Social Responsibility Drived by Reputation Capital Based on the Experiment Research of Consume Response
邱国栋, 毕 楠 国家自然科学基金支持
现代市场营销Vol.5 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.51001, April 9 2015
虚位营销对消费者产品评价的影响——以感知稀缺性为中介The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity
王艺涵, 刘东胜
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025