商业银行数字化营销的探索与困境突破Exploration and Breakthroughs in Digital Marketing for Commercial Banks
白晶莹
现代市场营销Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mom.2024.143009, August 16 2024
基于Sheth Newman Gross的消费价值理论的盲盒产品营销策略优化研究——以泡泡玛特公司为例Research on Marketing Strategy Optimization of Blind Box Products Based on Sheth Newman Gross’s Consumer Value Theory—Taking POP Mart Company as an Example
叶潇杰
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341633, November 22 2024
声誉资本驱动的企业社会责任价值创造：基于消费者响应的试验研究Value Creation of Corporate Social Responsibility Drived by Reputation Capital Based on the Experiment Research of Consume Response
邱国栋, 毕 楠 国家自然科学基金支持
现代市场营销Vol.5 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.51001, April 9 2015
“行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth
张雨青
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144019, November 26 2024
数字营销下社交零售电商平台运营策略优化研究——以爱库存为例A Study on the Optimization of Operation Strategies for Social Retail E-Commerce Platforms under Digital Marketing—A Case Study of Aikucun
杨 芬 科研立项经费支持
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152019, April 29 2025
诺丁斯伦理视角下Jellycat品牌营销策略的情感价值创造Emotional Value Creation of Jellycat Brand Marketing Strategy from the Perspective of Noddings Ethics
刘 沁
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142660, February 28 2025