Gummesson, E. and Mele, C. (2010) Marketing as Value Co-Creation through Network Interaction and Resource Integration. Journal of Business Marketing Management, 4, 181-198.

社会资本理论视角下电商公益营销运作机制研究
Research on the Operational Mechanism of E-Commerce Cause-Related Marketing from the Perspective of Social Capital Theory

石骞贝   

电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451268, May 9 2025

数字营销下社交零售电商平台运营策略优化研究——以爱库存为例
A Study on the Optimization of Operation Strategies for Social Retail E-Commerce Platforms under Digital Marketing—A Case Study of Aikucun

杨 芬    科研立项经费支持

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152019, April 29 2025

跨界产品整合度对品牌联合评价的影响研究
Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation

李 雪   

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024

城市转型中的营销策略——广州亚运营销解读
The Marketing Strategy of Urban Transformation——An Interpretation of the Guangzhou Asian Games Marketing

周兆晴, 刘志超, 张小娟   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11001, May 25 2011

商业银行营销与经营绩效—以上市商业银行为例
The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks

王汀汀, 邓 静, 王一贤    科研立项经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52002, May 19 2015

“行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范
The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth

张雨青   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144019, November 26 2024