旅游目的地品牌延伸对游客行为意向的影响——以故宫博物馆为例The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example
支子旭, 王 玲
现代市场营销Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.111001, February 2 2021
基于自我建构视角下品牌延伸契合度对延伸评价的影响Research on the Influence of Brand Extension from Extension Fit Based on Self-Construction
王沐云
现代市场营销Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.114007, November 3 2021
“行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth
张雨青
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144019, November 26 2024
品牌延伸方向与品牌延伸架构对消费者品牌态度的影响：基于拥有者视角的思考The Influence of Brand Extension Direction and Brand Extension Architecture on Consumer Brand Attitude: A Perspective Based on Ownership Effect
于君英, 黄书亚
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151007, February 19 2025
1992~2022年柔力球运动科学研究核心文献计量与展望1992~2022 Measurement and Prospect of the Core Literature of Roliball Sports Science Research
陈荣杨 科研立项经费支持
社会科学前沿Vol.12 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.126380, June 7 2023
商业银行数字化营销的探索与困境突破Exploration and Breakthroughs in Digital Marketing for Commercial Banks
白晶莹
现代市场营销Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mom.2024.143009, August 16 2024