Algesheimer, R., Dholakia, U.M. and Herrmann, A. (2005) The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69, 19-34.

服装品牌社群体验对消费者重复购买意愿的影响
The Impact of Clothing Brand Community Experience on Consumers’ Willingness to Repeat Purchase

周秋子, 刘春红   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144012, November 6 2024

消费心理学视域下奶茶品牌社群营销策略探析
Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology

刘承润   

心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024

品牌延伸方向与品牌延伸架构对消费者品牌态度的影响：基于拥有者视角的思考
The Influence of Brand Extension Direction and Brand Extension Architecture on Consumer Brand Attitude: A Perspective Based on Ownership Effect

于君英, 黄书亚   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151007, February 19 2025

品牌拟人化类型与消费者孤独感及其交互效应对品牌钟爱的影响
The Influence of Brand Anthropomorphism Types, Consumer Loneliness and Their Interaction Effect on Brand Love

翟宁馨, 李 宏   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151004, February 17 2025

增购还是换购？—汽车用户、需求解析
Buying One More Car or Changing a New Car? —Analysis of Car Buyers and Their Demands

姜书琴, 李亚芳, 张文静   

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71004, February 23 2017

公益直播中品牌形象塑造与营销策略研究——以蚂蚁森林抖音直播间为例
Study on Brand Image Shaping and Marketing Strategy in Public Welfare Live Streaming—Taking Ant Forest TikTok Live Streaming as an Example

姜圆圆   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152020, April 30 2025