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大学生金钱态度与冲动性购买行为的关系研究The Relationship between Money Attitude and Impulsive Buying Behavior in Undergraduate
蒋 虹, 吕厚超 国家科技经费支持
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关于新型玉石“桫椤玉”购买意愿与购买动机研究Research on the Purchase Intention and Motivation of the New Jade “Suale Jade”
陆欣明, 郭 真, 许润泽, 曾睿杰 科研立项经费支持
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151003, February 17 2025
在线冲动性购买对消费者决策逆转的影响路径探究Study on the Impact of Online Impulsive Buying on the Reversal of Consumer Decisions
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现代市场营销Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.131002, February 13 2023
电商直播环境下时间压力对消费者冲动购买的影响The Impact of Time Pressure on Consumer Impulse Buying in the E-Commerce Live Streaming Environment
肖婵娟
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341260, November 4 2024
功利/享乐主义人格特质对购买犹豫的影响The Effect of Utilitarian/Hedonistic Personality Traits on Purchase Hesitation
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现代管理Vol.14 No.6, 全文下载: PDF XML DOI:10.12677/mm.2024.146163, June 30 2024