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基于4R’s营销理论的成品油营销策略探析
Analysis of Marketing Strategy of Oil Product based on 4R’s Theory

刘守德, 孙永风   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011

互联网+时代下“花西子”品牌营销策略分析
Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era

薛瑞婵, 苏丽丽, 薛继锋   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022

医药行业市场营销策略优化——以真奥药业集团为例
Optimization of Marketing Strategies in the Pharmaceutical Industry—A Case Study of Zhen’ao Pharmaceutical Group

石 阳   

现代市场营销Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mom.2024.143008, August 16 2024

中国跨境电商企业营销策略研究——以考拉海购为例
Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping

徐 昂, 梅 燕   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022

虚位营销对消费者产品评价的影响——以感知稀缺性为中介
The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity

王艺涵, 刘东胜   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025

营销传播中的第一人效果理论研究与管理实践展望
The Research Review and Future Practical Management on the First Person Effect in the Marketing Communicating Field

戚海峰, 吴少华, 费鸿萍, 郑玉香, 姜 一    国家科技经费支持

现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63004, August 5 2016