顾客感知价值视角下电商平台个性化推荐系统优化研究Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value
郭耀天
现代市场营销Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.122005, May 31 2022
基于Z世代消费特征的电商渠道品牌包装设计研究Research on Brand Packaging Design of E-Commerce Channel Based on the Consumption Features of Generation “Z”
孙正男, 刘 洁
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132119, May 10 2024
Z世代消费特征下新式茶饮品牌营销策略创新研究——以元气森林为例Research on Innovative Marketing Strategy of New Tea Brands under the Consumption Characteristics of Generation Z—Taking Yuanqi Forest as an Example
吕子文, 李振宁, 牟 森
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441040, April 23 2025
购物中心消费者停留时间对交叉购买行为的影响：一个理论框架The Impact of Customer Shopping Duration on Cross-Shopping Behavior in Shopping Mall: A Theoretical Model
沈凯丽
现代市场营销Vol.6 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.64008, November 15 2016
短视频营销对消费者购买意愿的影响研究——感知信任的中介作用The Influence Research of Short Video Marketing on Consumers’ Purchase Intention—The Mediating Role of Perceived Trust
冯 缨, 唐玲艳, 孙晓阳
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142567, February 20 2025
数字营销下社交零售电商平台运营策略优化研究——以爱库存为例A Study on the Optimization of Operation Strategies for Social Retail E-Commerce Platforms under Digital Marketing—A Case Study of Aikucun
杨 芬 科研立项经费支持
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152019, April 29 2025