中国跨境电商企业营销策略研究——以考拉海购为例Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping
徐 昂, 梅 燕
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022
新零售下的商业模式探析The Analysis of Business Model in “New Retail”
马逸群
现代市场营销Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2019.92002, June 26 2019
基于消费者行为理论的电商直播线上消费的影响因素研究Study on the Influencing Factors of Online Consumption in E-Commerce Live Streaming Based on Consumer Behavior Theory
郭玉莉, 鲁 薇 科研立项经费支持
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151014, February 25 2025
购物中心消费者停留时间对交叉购买行为的影响：一个理论框架The Impact of Customer Shopping Duration on Cross-Shopping Behavior in Shopping Mall: A Theoretical Model
沈凯丽
现代市场营销Vol.6 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.64008, November 15 2016
网络购物中消费者权益的法律保护——基于消费者羊群行为视角Legal Protection of Consumer Rights and Interests in Online Shopping—From the Perspective of Consumer Herding Behavior
刘崔哲
法学Vol.12 No.11, 全文下载: PDF XML DOI:10.12677/ojls.2024.1211923, November 25 2024
工业4.0时代泰国数字营销战略研究——基于消费者行为角度Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior
陈可丽
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022