S. Balasubramanian, R. Raghunathan and V. Mahajan. Consumers in a multichannel environment: Product utility, process utility, and channel choice. Journal of Interactive Marketing, 2005, 19 (2): 12-30.

网络学习中效用价值干预对学习兴趣及学习效果的影响
The Effect of Utility Value Intervention on Situational Interest and Learning Outcome in Online Learning Environment

高苗苗, 熊俊梅, 段晓明    国家科技经费支持

心理学进展Vol.6 No.10, 全文下载: PDF HTML XML DOI:10.12677/AP.2016.610139, October 31 2016

乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例
Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example

陈诗璐, 徐科技    科研立项经费支持

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024

地下综合管廊软土地基沉降曲线机理及预测
Settlement Curve Mechanism and Prediction of Soft Soil Foundation in Utility Culvert

朱汉强, 王 振, 林法力    科研立项经费支持

土木工程Vol.10 No.8, 全文下载: PDF HTML XML DOI:10.12677/HJCE.2021.108091, August 31 2021

虚位营销对消费者产品评价的影响——以感知稀缺性为中介
The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity

王艺涵, 刘东胜   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025

互联网+时代下“花西子”品牌营销策略分析
Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era

薛瑞婵, 苏丽丽, 薛继锋   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022

时间压力情境下推荐信号对产品选择的影响
The Effect of Recommendation Signals on Product Selection in Time-Pressure Situations

伍芷仪, 李 宏   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152018, April 28 2025