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符号互动：乡村振兴背景下农产品直播营销创新策略研究
Symbolic Interaction: Research on Innovative Strategies of Live Streaming Marketing of Agricultural Products in the Context of Rural Revitalization

闵书琴, 刘 郁   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341379, November 8 2024

直播电商中情感支持对老年人购买意愿的影响研究
Research on the Influence of Emotional Support on the Purchase Intention of the Elderly in Live E-Commerce

汪紫莹   

电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441079, April 25 2025

情感经济视域下女性健身短视频博主的情感营销与反思
Emotional Marketing and Introspection of Female Fitness Video Bloggers from the Perspective of Emotional Economy

蔡元培, 王 晨, 董书华    科研立项经费支持

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141204, January 15 2025

“政企农”模式下电子商务促进休闲农业发展的创新路径与政策启示——以宁波市G休闲农场为例
“Politics-Enterprise-Agriculture” Model-Driven Innovative Pathways and Policy Implications for E-Commerce Promoting Leisure Agricultural Development—A Case Study of G Leisure Farm in Ningbo City

蒋 宸   

电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.1331089, August 26 2024

农村电商赋能乡村振兴的困境与出路——基于J村的实证调研
The Predicament and Way out of Empowering Rural E-Commerce to Revitalize Rural Areas—Empirical Research Based on J Village

张雨欣   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341386, November 11 2024

基于RFMD模型和聚类分析的健身休闲行业客户分类
Customer Segmentation of Fitness and Leisure Industry Based on RFMD Model and Cluster Analysis

陈燕萍, 王文杰   

电子商务评论Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2021.102004, October 28 2021