P. Patterson, E. Cowley and K. Prasongsukarn. Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice. International Journal of Research in Marketing, 2006, 23(3): 263-277.

顾客参与对网络服务补救效果的影响：基于感知公平的视角
The Influence of Customer Participation on the Result of Network Service Recovery: From the Perspective of Perceived Justice

陈欣欣, 张 婷    国家社会科学基金支持

服务科学和管理Vol.9 No.1, 全文下载: PDF HTML XML DOI:10.12677/SSEM.2020.91001, December 12 2019

数字化转型对制造业高质量创新的影响——基于创业导向的调节作用
The Impact of Digital Transformation on High-Quality Innovation in the Manufacturing Industry—Based on the Moderating Effect of Entrepreneurship Orientation

文碧含   

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141101, January 9 2025

负面在线评论对消费者购买决策的影响研究——商家回复的调节作用
A Study of the Impact of Negative Online Reviews on Consumer Purchase Decisions—The Moderating Role of Merchant Responses

王 萍, 王念新, 贾 昱    国家自然科学基金支持

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341736, November 27 2024

文化差异视角下跨境电商企业的营销策略研究
Research on Marketing Strategies of Cross-Border E-Commerce Enterprises from the Perspective of Cultural Differences

陈 星   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341639, November 22 2024

国际营销中的文化风险及其评估与应对
Cultural Risks in International Marketing and Their Assessment and Response

郑 珊   

电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133771, August 9 2024

膳食纤维类食品的认知对于消费意愿的影响
The Effect of Perceptions of Dietary Fibre-Based Foods on Consumption Intentions

薛陆鸿睿, 赵思琪, 杨杜凯, 王睿婷, 周治强, 夏晓峰    科研立项经费支持

现代市场营销Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.134008, November 14 2023