K. Schoefer, C. Ennew. The impact of perceived justice on consumer emotional responses to ser-vice complaints experiences. Journal of Services Marketing, 2005, 19(5): 261-270.

在线评论的格式多样性和社会性对消费者购买意向的影响
The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions

王贝贝, 陈梅梅   

现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024

虚位营销对消费者产品评价的影响——以感知稀缺性为中介
The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity

王艺涵, 刘东胜   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025

服务机器人属性、任务类型对消费者使用意愿的影响研究
The Impact of Service Robot Attributes and Task Types on Consumer Usage Intentions

张 宁, 孙明贵   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151005, February 17 2025

基于公平理论的消费者购买行为分析
Analysis of Consumer Purchase Behavior Based on Equity Theory

裘晓东, 姜辉   

现代市场营销Vol.1 No.3, 全文下载: PDF HTML XML DOI:10.12677/mom.2011.13012, November 29 2011

企业劣势地位感知对消费者购买意愿的影响
The Impact of Perceived Firm Disadvantage on Consumer Purchase Intention

李先春, 林 俊, 李若辰   

现代市场营销Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mom.2024.143006, August 2 2024

触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究
Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing

刘东胜, 孙培蒙   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024