新零售视角下心意礼品的营销渠道创新研究Research on Marketing Channel Innovation of Thoughtful Gift from the Perspective of New Retail
颜超弟, 陈嘉仕, 曾东杰, 王海飞 科研立项经费支持
世界经济探索Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/WER.2021.104015, December 24 2021
基于CNKI-CiteSpace的我国营销渠道策略研究知识图谱分析Knowledge Graph Analysis of China’s Marketing Channel Strategy Research Based on CNKI-CiteSpace
武 笛
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.1331077, August 23 2024
瑞幸咖啡营销研究——基于新4P营销理论视角Luckin Coffee Marketing Research—Based on the Perspective of New 4P Marketing Theory
杨钧婷
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341374, November 8 2024
基于零售商开通网络渠道的多渠道供应链定价策略Pricing Strategy of Multi-Channel Supply Chain Based on Retailer Opening Network Channel
陈秋静, 张成海, 江 風
管理科学与工程Vol.8 No.3, 全文下载: PDF HTML XML DOI:10.12677/MSE.2019.83027, July 29 2019
线上线下融合背景下服装批发商场的全渠道营销策略研究Research on Omni-Channel Marketing Strategy of Clothing Wholesale Mall under the Background of Online and Offline Integration
王媛媛
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341582, November 20 2024
风险管控下金融产品差异化营销策略研究Research on Differentiated Marketing Strategies for Financial Products under Risk Control
沈汪飞
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441083, April 25 2025