消费心理学视角下汉服商家营销策略研究Research on Marketing Strategy of Hanfu Merchants from the Perspective of Consumer Psychology
董露文
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132201, May 17 2024
文化差异与消费心理重构：霍夫斯泰德文化维度理论下的动态本地化策略Cultural Differences and Consumer Psychology Reconstruction: Dynamic Localization Strategy under Hofstede’s Cultural Dimensions Theory
尹子文, 周昱延, 杨雅婷
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152021, May 13 2025
行为推理理论：理解行为成因的新视角Behavioral Reasoning Theory: A New Perspective of Understanding the Causes of Behavior
庄晓萍, 袁昌兵, 魏秋江, 刘聪慧
心理学进展Vol.4 No.3, 全文下载: PDF HTML DOI:10.12677/AP.2014.43062, May 15 2014
消费心理学视域下奶茶品牌社群营销策略探析Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology
刘承润
心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024
时尚产业社会化媒体营销对女性消费者外表焦虑的影响分析——基于社会心理学的视角Analysis of the Influence of Social Media Marketing in Fashion Industry on Female Consumers’ Appearance Anxiety—Based on the Perspective of Social Psychology
刘雯瑄, 顾瑛琦
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441167, April 29 2025
直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121017, January 13 2022