基于自我建构视角下品牌延伸契合度对延伸评价的影响Research on the Influence of Brand Extension from Extension Fit Based on Self-Construction
王沐云
现代市场营销Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.114007, November 3 2021
感知契合度对老字号品牌延伸产品接受意愿的影响机制研究Research on the Influence Mechanism of Perceived Fit on the Willingness to Receive Extended Products of Long-Established Brands
鲁婉丽, 胡馨月, 王天晴
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143818, March 26 2025
基于品牌个性理论的大学品牌塑造——以云南民族大学为例University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University
杨世爱, 杨佳慧, 卢 泼, 杨凤梅
社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024
旅游目的地品牌延伸对游客行为意向的影响——以故宫博物馆为例The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example
支子旭, 王 玲
现代市场营销Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.111001, February 2 2021
地质储量品质评价技术推动海上油田开发Technology of Quality Evaluation of Geological Reserves to Promote Offshore Oil Field Development
胡晓庆, 胡光义, 杨庆红, 王晖, 范廷恩, 刘振坤, 高玉飞, 陆大文, 肖大坤
地球科学前沿Vol.8 No.5, 全文下载: PDF HTML XML DOI:10.12677/AG.2018.85098, September 14 2018
品牌战略下校园文创的策略与设计原则Strategies and Design Principles of Campus Cultural Creations under Branding Strategy
刘 扬, 王 玮
设计Vol.9 No.4, 全文下载: PDF XML DOI:10.12677/design.2024.94450, August 7 2024