Kumar, V., et al. (2013) Creating a measurable social media marketing strategy for hokey pokey: Increasing the value and ROI of intangibles and tangibles. Marketing Science, 32, 194-212.

公益直播中品牌形象塑造与营销策略研究——以蚂蚁森林抖音直播间为例
Study on Brand Image Shaping and Marketing Strategy in Public Welfare Live Streaming—Taking Ant Forest TikTok Live Streaming as an Example

姜圆圆   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152020, April 30 2025

虚拟数字人博主语言风格与消费者购买意愿
Virtual Influencers’ Language Style and Consumer Purchase Intentions

马思雨, 孙明贵   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151006, February 17 2025

“行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范
The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth

张雨青   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144019, November 26 2024

探析会展企业数字营销的传播策略
The Analysis of the Digital Marketing Communication Strategy of Exhibition Enterprises

雷春   

现代市场营销Vol.2 No.2, 全文下载: PDF HTML DOI:10.12677/mom.2012.22005, May 29 2012

城市转型中的营销策略——广州亚运营销解读
The Marketing Strategy of Urban Transformation——An Interpretation of the Guangzhou Asian Games Marketing

周兆晴, 刘志超, 张小娟   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11001, May 25 2011

自媒体手段在星级酒店营销的应用与优化研究——以厦门华尔道夫酒店为例
Research on Application and Optimization of Self-Media Means in Star-Rated Hotel Marketing—Taking the Waldorf Astoria Xiamen as an Example

谢慧欣, 韩存新   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151011, February 24 2025