基于BDM实验拍卖法的消费者对不同信息层次可追溯猪肉的支付意愿：江苏无锡市的案例
The Willingness to Pay for the Pork with Different Information of Traceability Based on BDM Experimental Auction: The Case of Wuxi City, Jiangsu Province
DOI: 10.12677/HJFNS.2013.21002, PDF, HTML, XML,  被引量 下载: 3,600  浏览: 12,449  国家自然科学基金支持
作者: 蔡 杰, 朱 淀：苏州大学商学院，苏州；王红纱, 吴林海：江南大学江苏省食品安全研究基地，无锡
关键词: 可追溯猪肉；不同信息层次；支付意愿；实验拍卖法；江苏无锡市； Traceability Pork; Different Levels of the Information; Willingness to Pay; Experimental Auction; Wuxi City Jiangsu Province
摘要:

本文以江苏省无锡市131名消费者为对象，采用BDM实验拍卖法研究消费者对不同信息层次可追溯猪肉的支付意愿。研究结论表明：女性、年轻、高学历、对可追溯食品的认知程度越高则对高层次的可追溯猪肉具有更高的偏好。生产不同类型的可追溯猪肉以满足市场需求，既是对生产者提出的客观要求，也是食品工业结构转型的需要，更能保障食品安全。

Abstract: By using the BDM experimental auction, this paper researches consumers’ willingness to pay for the pork with different information of traceability. The data was collected from 131 consumers of Wuxi, Jiangsu Province. The conclusion indicates that: female, young, well-educated and better familiarities with the traceability food, the WTP to the high level of the traceability food are higher. To produce different kinds of the traceability pork in order to meet market demand is not only the objective requirements for the producers, but also the demand of the food industry structural transformation.

文章引用：蔡杰, 王红纱, 朱淀, 吴林海. 基于BDM实验拍卖法的消费者对不同信息层次可追溯猪肉的支付意愿：江苏无锡市的案例[J]. 食品与营养科学, 2013, 2(1): 6-11. http://dx.doi.org/10.12677/HJFNS.2013.21002

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