股权激励机制对企业电子商务绩效提升的影响研究

Research on the Influence of Equity Incentive Mechanism on the Improvement of Enterprise E-Commerce Performance

摘要: 股权激励作为一种重要的激励方式，对于提高员工忠诚度、激发创新、提高企业电子商务绩效具有重要意义。然而，目前关于股权激励对企业电子商务绩效影响的研究还比较有限，尤其是在中国企业的实践中的具体效果和作用机制方面的研究尚不够深入。本研究以格力电器为研究对象，深入探讨了股权激励机制对企业电子商务绩效提升的影响。通过综合委托代理理论、人力资本理论和双因素理论，我们提出了股权激励对企业业绩、融资、投资和经营管理的积极影响假设，经过案例分析，验证了以上假设。最后，对格力电器提出政策建议，不断完善和优化股权激励机制，进一步提高了其对企业电子商务绩效的促进作用。

Abstract: As an important incentive method, equity incentive is of great significance for improving employee loyalty, stimulating innovation and improving enterprise e-commerce performance. However, at present, the research on the impact of equity incentive on enterprises’ e-commerce performance is still relatively limited, especially in the practice of Chinese enterprises in the specific effect and mechanism of the study is not deep enough. This study takes Gree Electric Appliances as the research object, and deeply discusses the influence of equity incentive mechanism on the improvement of enterprise e-commerce performance. By integrating principal-agent theory, human capital theory and two-factor theory, we put forward the hypothesis of the positive impact of equity incentive on enterprise performance, financing, investment and operation and management, and verified the above hypothesis through case analysis. Finally, the paper puts forward policy suggestions for Gree Electric Appliances, continuously improves and optimizes the equity incentive mechanism, and further improves its role in promoting enterprise e-commerce performance.