“互联网+”背景下乡村旅游发展对策——以石阡县为例

Countermeasures for Rural Tourism Development under the Background of “Internet+”—Taking Shiqian County as an Example

摘要: “互联网+”时代的到来，对促进我国乡村旅游是一个极好的发展契机；但是乡村旅游市场仍然存在观念更新、手段传统、方法陈旧等问题。文章将互联网与乡村旅游之间的联系进行了分析，对农村旅游的营销方式进行了探索，以石阡县为案例，系统地剖析了石阡乡村旅游的营销，并发掘一条适合石阡县发展乡村旅游的市场营销新途径，以填补“互联网+”下农村旅游市场营销战略的缺陷。

Abstract: The arrival of the “Internet+” era is an excellent development opportunity for promoting rural tourism in China; however, the rural tourism market is still characterized by problems such as updated concepts, traditional means and outdated methods. The article analyzes the connection between the Internet and rural tourism, explores the marketing methods of rural tourism, systematically analyzes the marketing of rural tourism in Shiqian County as a case study, and discovers a new way of marketing that is suitable for the development of rural tourism in Shiqian County to fill the gap of the marketing strategy of rural tourism under the “Internet+”.