数商兴农领域研究的CiteSpace知识图谱可视化分析

Visualization Analysis of CiteSpace Knowledge Graph in the Field of Digital Commerce Promoting Agriculture

摘要: 目的：运用文献计量学方法分析我国在数商兴农背景下乡村电子商务的研究现状及热点领域。方法：通过构建特定的检索表达式，在中国知网(CNKI)数据库中对相关文献的标题、关键词和摘要部分进行主题字段检索，并使用CiteSpace软件对收集到的数据进行可视化分析。结果：分析表明，数商兴农领域的文献数量整体呈上升趋势，但作者、研究单位之间的合作网络较为分散，且存在地区发展不平衡的情况。当前研究的重点主要集中在政策制定、人才培养、电商平台建设和基础设施改善等方面。预计未来，乡村电子商务的发展将趋向于农业、商业与旅游业的深度融合。结论：目前，本领域研究文献数量仍然有限，学者、研究机构之间的合作有待加强。各地应遵循国家政策指导，优化各自的乡村电子商务发展战略，并完善人才培训体系，充分利用各大电商平台，以及加强乡村基础设施建设，推动乡村电子商务向农商文旅一体化方向发展。

Abstract: Objective: To analyze the current status and hot topics of rural e-commerce research under the background of digital commerce in agriculture in my country using bibliometric methods. Methods: A search formula was constructed to search for relevant research on digital commerce in agriculture in CNKI by article abstract and subject field, and the relevant literature was visualized and analyzed using bibliometric software CiteSpace. Results: The amount of literature on digital commerce in agriculture is generally on the rise, but the cooperation network between the authors and the publishing units is relatively scattered, and the development is unbalanced among regions. The current research hotspots mainly include policy research, talent training, and e-commerce platform, infrastructure research. In the future, the development of rural e-commerce will develop in the direction of the integration of agriculture, commerce and tourism. Conclusion: At present, the number of research papers in this field is still limited, and the cooperation between scholars and research institutions needs to be strengthened. All regions should follow the guidance of national policies, optimize their own rural e-commerce development strategies, improve the talent training system, make full use of major e-commerce platforms, and strengthen rural infrastructure construction to promote the development of rural e-commerce towards the integration of agriculture, commerce, culture and tourism.