乡村振兴背景下农村电商对农村经济发展的影响研究

Research on the Impact of Rural E-Commerce on Rural Economic Development in the Context of Rural Revitalization

摘要: 乡村振兴战略的提出和实施的背景下，我国越来越重视农村地区的经济发展，不断在农村探索持续脱贫致富的新路子。随着互联网的飞速发展，电商也在各地兴起，在洞察到电商的巨大商机后，农村地区纷纷掀起直播热，“草根”网红越来越多，电子电商以迅猛之势在农村地区发展起来。电商的出现，给农村地区带来很多积极方面的影响，生活方式发生了翻天覆地的变化。本文将从农村电商的概念界定、我国农村电商的发展现状、电商对农村经济影响的理论分析、电商在农村经济发展中存在的问题、解决措施以及电商模式这几个方面展开，对乡村振兴背景下农村电商对农村经济发展的影响进行研究。

Abstract: Under the background of the proposal and implementation of the rural revitalization strategy, China pays more and more attention to the economic development of rural areas, and constantly explores new ways to continuously get rid of poverty and become rich in rural areas. With the rapid development of the Internet, e-commerce is also rising in various places, after gaining insight into the huge business opportunities of e-commerce, rural areas have set off a live broadcast fever, more and more “grassroots” internet celebrities, and e-commerce has developed rapidly in rural areas. The emergence of e-commerce has brought many positive aspects to rural areas, and lifestyles have undergone earth-shaking changes. This paper will study the impact of rural e-commerce on rural economic development in the context of rural revitalization from the aspects of the definition of rural e-commerce, the development status of rural e-commerce in China, the theoretical analysis of the impact of e-commerce on rural economy, the problems and solutions of e-commerce in rural economic development, and the mode of e-commerce.