大数据背景下电商企业的财务风险研究——以苏宁易购为例

Research on Financial Risks of E-Commerce Enterprises under the Background of Big Data—Taking Suning.com as an Example

摘要: 随着大数据技术的发展，信息科技在各领域的应用越来越广泛。电子商务作为一种新的线上交易模式，其规模在近几年呈现几何式增长，人们逐渐认识到利用大数据技术对提高企业竞争力的重要性。但是大数据技术在给电商企业带来众多机遇的同时，也造成一定的财务风险。苏宁易购是中国的大型电子商务企业，持续推进智慧零售模式的建设，并利用信息科技的发展，建立了内部的财务共享平台，在电子商务行业中具有一定的代表性。本文以苏宁易购为例，分析其在大数据背景下存在的财务风险问题，并提出相应的对策建议。

Abstract: With the development of big data technology, information technology is more and more widely used in various fields. As a new online trading model, e-commerce has grown geometrically in recent years, and people gradually realize the importance of using big data technology to improve the competitiveness of enterprises. However, big data technology brings many opportunities to e-commerce companies, but also causes certain financial risks. Suning.com is a large-scale e-commerce enterprise in China. It continues to promote the construction of smart retail model, and uses the development of information technology to establish an internal financial sharing platform, which is representative in the e-commerce industry. Taking Suning.com as an example, this paper analyzes its financial risks under the background of big data, and puts forward corresponding countermeasures and suggestions.