拟剧理论视角下大学生社交媒体的自我呈现研究

Research on College Students’ Self-Presentation on Social Media from the Perspective of Dramaturgical Theory

摘要: 戈夫曼视角下的自我呈现与表演在社交媒体时代遭受着变迁与挑战，呈现出更加符合当下时代的新特点。大学生作为社交媒体的主要使用者，其自我认知也在不断的发展，受到社会、网络、学校的影响较为显著，该群体在网络空间的自我呈现也更加多样化和独特化。在拟剧理论视角下，以大学生社交媒体的自我呈现为出发点，分析社交媒体中的前台与后台，考察大学生自我呈现行为的角色类型和影响因素，探究其过程给大学生带来的积极或消极影响，引导大学生群体们认清社交媒体中自我形象呈现行为的实质，学会在网络中更好地进行个性呈现和自我建构。

Abstract: The self-presentation and performance from Goffman’s perspective are undergoing transitions and challenges in the social media era, manifesting new characteristics that are more in line with the present era. As the main users of social media, college students’ self-awareness is also continuously evolving. They are significantly influenced by society, the internet and the school. The self-presentation of this group in the online space has become more diversified and distinctive. From the perspective of the dramaturgical theory and with the self-presentation of college students on social media as the starting point, this study analyzes the front stage and back stage in social media, examines the role types and influencing factors of college students’ self-presentation behaviors, explores the positive or negative effects that this process brings to college students, and guides the college student group to recognize the essence of self-image presentation behaviors in social media and learn to better present their individuality and construct themselves in the online environment.