新媒体时代大学生外来流行语使用现状调查研究——以秦皇岛高校为例

A Survey on the Use of Loaned Buzzwords among College Students in the New Media Era—A Case Study of Universities in Qinhuangdao

摘要: 本研究以秦皇岛高校为例，通过问卷调查和深度访谈，对大学生外来流行语的使用现状进行了全面分析。研究结果显示，大学生群体对外来流行语有较高的认知和使用频率，且整体态度积极。研究验证了外来流行语主要依托新媒体平台传播，并与外来文化密切相关。虽然外来流行语对大学生线下交流的直接影响较小，但对个体的汉语表达和日常沟通可能产生一定的潜在影响。研究建议网民在使用外来流行语时应注意语境，以避免表达误差，同时关注外来流行语与文化背景的关系。未来研究可进一步探讨外来流行语对大学生思想价值体系及新媒体舆论环境的影响。

Abstract: This study took universities in Qinhuangdao as an example, analysed the use of loaned buzzwords among college students through questionnaire survey and in-depth interviews. The results show that college students have high cognition and use frequency of loaned buzzwords and have a positive overall attitude towards these words. The research verifies that loaned buzzwords mainly rely on new media platforms to spread and are closely related to foreign cultures. Although the direct influence loaned buzzwords can have to college students’ offline communication is limited, certain potential impact can exist on individual Chinese expression and daily communication. The study suggests that netizens should pay attention to the context when using loaned buzzwords to avoid expression errors and pay attention to the relationship between loaned buzzwords and cultural background. Future research can further explore the influence of loaned buzzwords on the ideological value system of college students and the public opinion environment of new media.