论大数据背景下电子商务中的两个伦理问题与对策——以布伦塔诺伦理学为基础

Two Ethic Problems in E-Commerce and Response under the Background of Big Data—Based on the Brentano Ethics

摘要: 近年来，电子商务发展非常迅猛，大数据技术也随之不断地更新迭代。然而数据滥用所带来的伦理问题也愈发显著，这些问题的两个明显的表现为：1) 利用大数据的“杀熟”，即价格歧视行为。2) 基于大数据的诱导消费行为。本文论述的布伦塔诺伦理学中的内在价值学说，在伦理层面上理清当今电商环境中的伦理问题的根源，同时也为电子商务中这些伦理问题的解决提供对策。

Abstract: Recently, the development of e-commence with the application of big data technology brings about two main ethic problems by abuse of these technologies, one of which is algorithmic price discrimination and the another is inducing consumption. In this paper, my work is explication of root cause of these ethic problems on the base of theory of inner value in the Brentano’s ethic, by which I also try to give possible solutions for these problems.