健身气功融入老年健康服务产业的发展策略研究

Research on the Development Strategy of Integrating Fitness Qigong into the Elderly Health Service Industry

摘要: 健身气功是中国传统体育文化的重要组成部分，将其融入老年健康服务产业不仅是积极应对人口老龄化挑战的必然要求，更是传承与弘扬中华民族传统体育文化的使命担当。本文运用文献资料法和逻辑分析法，对健身气功融入老年健康服务产业的价值体现、现实困境及发展策略进行深入剖析与讨论。认为将健身气功融入老年健康服务产业是弥补该产业体育服务短板、提升老年人生活质量、传承弘扬传统体育文化的逻辑使然。然而，目前此过程还存在政策支持力度不够、专业人才匮乏、产业发展规模不足、社会力量参与有限等现实困境。故提出了强化政策支持与引导、搭建专业人才培养框架、完善与拓展产业链体系、扩大健身气功组织基础等发展策略，以推动健身气功在老年健康服务产业中的深度融合与创新发展。

Abstract: Fitness qigong is an important part of Chinese traditional sports culture, and its integration into the geriatric health service industry is not only an inevitable requirement to actively cope with the challenges of population aging, but also a mission to inherit and carry forward the traditional sports culture of the Chinese nation. In this paper, using the literature and logical analysis methods, the value embodiment, realistic dilemma and development strategy of integrating fitness qigong into the geriatric health service industry are analyzed and discussed in depth. It is believed that integrating fitness qigong into the elderly health service industry is a logical way to make up for the shortcomings of sports services in this industry, improve the quality of life of the elderly, and carry forward the traditional sports culture. However, at present, this process also has insufficient policy support, lack of professional talents, insufficient scale of industrial development, limited participation of social forces and other practical dilemmas. Therefore, it is proposed to strengthen policy support and guidance, build a framework for professional talent cultivation, improve and expand the industrial chain system, expand the organizational base of fitness qigong and other development strategies to promote the deep integration and innovative development of fitness qigong in the elderly health service industry.