乡村振兴背景下农村电子商务高质量发展路径探究

Exploring the Path of High-Quality Development of Rural E-Commerce in the Context of Rural Revitalisation

摘要: 在乡村振兴背景下农村电商通过加快信息传播、促进产品流通、优化产业结构及推动城乡协调发展，对乡村振兴具有重要意义。当前，农村电商市场规模不断扩大，但面临挑战。文章旨在分析发展现状，揭示存在问题，并提出完善路径对策，以推动农村电商高质量发展，助力乡村振兴战略实施和社会主义现代化国家建设。

Abstract: Rural e-commerce in the context of rural revitalisation is of great significance to rural revitalisation by accelerating the dissemination of information, facilitating the circulation of products, optimising industrial structure and promoting the coordinated development of urban and rural areas. Currently, rural e-commerce market scale is expanding, but faces challenges. The article aims to analyse the current development situation, reveal the existing problems, and put forward measures to improve the path of countermeasures, in order to promote the high-quality development of rural e-commerce, and help the implementation of the strategy of rural revitalization and the construction of a modern socialist country.