RCEP框架下我国跨境电商知识产权保护面临的困境及对策

The Dilemma and Countermeasures of China’s Cross-Border E-Commerce Intellectual Property Protection under the RCEP Framework

摘要: 如今，知识产权的保护随着跨境电商的繁荣面临着严峻的挑战，RCEP的兴起为这一领域开辟了新的机遇之路，例如通过加固知识产权规则，为跨境电商构建了坚实的制度屏障，助力企业强化合规建设，推动国产品牌走向世界舞台。然而，在RCEP框架下的跨境电商知识产权保护又产生了新的挑战，如各国法律差异显著、合作步伐迟缓及传统争端解决途径局限等难题。如何应对这些挑战与把握新机遇，亟需探索争端解决新机制并深化国际合作，以有效防控跨境电商迅猛发展中的知识产权风险。完善保护体系要求强化国内法律及专项立法，同时创立跨境电商征信体系，在融合区块链技术创新保护策略的基础上，强化政府协调功能，构建海外维权网络，从而达到构建全面的风险应对框架的目的，赋能中小企业全球化战略。

Abstract: At present, the protection of intellectual property is facing serious challenges with the prosperity of cross-border e-commerce, and the rise of RCEP has opened up a new window of opportunity in this field. The RCEP agreement has built a solid institutional barrier for cross-border e-commerce by strengthening intellectual property rules, helping enterprises to strengthen compliance construction and promoting domestic brands to the world stage. However, under the RCEP framework, the intellectual property protection of cross-border e-commerce still faces problems such as significant legal differences, slow pace of cooperation and limitations of traditional dispute resolution methods. In order to cope with these challenges and seize new opportunities, China urgently needs to deepen international cooperation and explore new dispute settlement mechanisms to effectively prevent and control intellectual property risks in the rapid development of cross-border e-commerce. To improve the protection system, we should strengthen domestic laws and special legislation, create a cross-border e-commerce credit reporting system, integrate blockchain technology innovation protection strategies, strengthen government coordination functions, and build an overseas rights protection network, so as to build a comprehensive risk response framework and empower globalization strategy for small and medium-sized enterprises.