浅析网络直播营销中的法律规制

A Preliminary Analysis of Legal Regulations in Online Live Streaming Marketing

摘要: 网络直播营销这一新生事物伴随当下科技进步以及信息化时代的来临，从从前肆无忌惮地发展到如今规范化地运行，其自身在当下也迎来了发展过程中的转型阶段。但是在转型的背后却蕴含了种种问题的产生，这其中就有很多问题需要法律去进行规制和解决。本文正是立足于此，以期能在网络直播营销火热运行的当下可以通过对其本身问题的发掘从而找到更好的法律规制路径。

Abstract: With the advancement of technology and the advent of the information age, the new phenomenon of online live streaming marketing has undergone a transformation from unbridled development in the past to standardized operation today. However, behind the transformation lies various problems, many of which require legal regulation and resolution. This article is based on this, in order to explore its own problems and find a better legal regulatory path in the current hot operation of online live streaming marketing.