基于CiteSpace的我国电商物流“最后一公里”研究可视化分析

Research Visual Analysis of Domestic E-Commerce Logistics “Last Mile” Based on CiteSpace

摘要: 电商物流的“最后一公里”作为唯一直接与最终用户接触的阶段，是影响电子商务发展的一个重要因素。也是电商物流持续关注的重要话题。厘清电商物流“最后一公里”的研究状况与发展趋势，对电商物流具有重要意义。本文以CNKI数据库中的相关论文为研究样本，以CiteSpace软件作为分析工具进行可视化分析。研究发现：我国电商物流“最后一公里”的研究方向主要分布在物流模式、生鲜电商、农村电商等几个方面。但研究机构和研究作者之间的合作相对较少，未形成紧密的合作网络。研究主体和研究客体关系不够密切。此外，目前该领域较少运用大数据、互联网+等新兴技术。未来可加强研究作者与研究机构之间跨学科、跨地域的交流与合作，运用大数据、互联网+等技术、为电商物流“最后一公里”的解决提供相对应的参考与建议。

Abstract: The “last mile” of e-commerce logistics, which is the only stage that directly contacts the final user, is an important factor affecting the development of e-commerce. It is also an important topic that e-commerce logistics continuously pays attention to. Clarifying the research status and development trend of e-commerce logistics “last mile” is of great significance to e-commerce logistics. The paper takes the relevant papers in CNKI database as the research sample, and uses CiteSpace software for visual analysis. The research findings are as follows: The research direction of domestic e-commerce logistics “last mile” is mainly distributed in logistics modes, fresh food e-commerce, rural e-commerce. However, the cooperation between research institutions and research authors is relatively less, and no tight cooperative network has formed. The relationship between the research subject and object is not tight enough. In addition, the current field uses emerging technologies such as big data and Internet+ less. In the future, we can strengthen the exchange and cooperation between research authors and research institutions across disciplines and regions, and use big data and Internet + technologies to provide corresponding reference and suggestions for solving the “last mile” of e-commerce logistics.