“一带一路”背景下我国跨境电商物流发展策略研究

Research on the Development Strategy of China’s Cross-Border E-Commerce Logistics under the Background of the “Belt and Road”

摘要: 随着时代的发展，科技的飞速进步，经济全球化的加速发展，现今的世界已然变成了一个紧密相连、不可分割的整体。在此背景下，2013年首次提出“一带一路”倡议。在此倡议下我国跨境电商可谓迎来了繁荣发展的“又一春”，然而在千载难逢的机遇背后，跨境电商也不可避免地面临着诸多困难与挑战，其中跨境电商物流的发展更是直接影响到跨境电商。多年来与其他国家相比，我国跨境电商物流发展现状落后于跨境电商发展，存在诸多问题，导致不能更好助力跨境电商发展。此文章旨在分析跨境电商物流面临的机遇与挑战，提出优化措施，从而助力我国跨境电商发展。

Abstract: With the development of the times, the rapid progress of science and technology, and the accelerated development of economic globalization, today’s world has become a closely connected and inseparable whole. In this context, the “Belt and Road” initiative was put forward for the first time in 2013,, under which China’s cross-border e-commerce can be said to have ushered in a “new spring” of prosperity and development, but behind the once-in-a-lifetime opportunity, cross-border e-commerce is inevitably facing many difficulties and challenges, among which the development of cross-border e-commerce logistics directly affects cross-border e-commerce. Over the years, compared with other countries, the development status of China’s cross-border e-commerce logistics has lagged behind the development of cross-border e-commerce logistics, and there are many problems, resulting in the inability to better help the development of cross-border e-commerce. This article analyzes the opportunities and challenges faced by cross-border e-commerce logistics and proposes optimization measures to help the development of cross-border e-commerce in China.